Do You Fight For The User?

Want To Win? Get On the Side Of The User.

Back in 1982, Disney introduced us to TRON, an earnest software program the protagonist Flynn meets when he is digitized and sucked into a computer. The film introduced us to a whole world inside a computer, where software programs would “fight for the user” against the semi-benevolent Master Control Program, or MCP. In this world, the MCP attempts to bend individualistic programs to its will, and as usual, in most Disney movies, the good guys win. TRON’s catchphrase caught my ear though since we seem to have lost sight of our mission in this day of apps, interfaces, business models, chatbots and all other technologies. read more

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