Go There, To Innovate
Let me know if you’ve experienced this because I have.
Remember the last time you were in a brainstorming session. Maybe you all sat down to address a specific challenge, like “We need to increase revenues” or “Competitor XYZ is eating our lunch and we have to react”, or maybe you had something specific, like “We need to reduce costs in this office by at least 30%”, or maybe you had no challenge at all – it was just a general brainstorming session to come up with new ideas.