As We Spend Less Time Face To Face, Trust Is Key
In the day before the internet, trust was developed by knowing someone, personally. It came out of individuals being in the proximity of each other, and if you think about it, at it’s core, it is built by doing what you say you are doing to do, over and over again. It’s not something that you expect to get from someone in an instant – trust took time. It took interaction after interaction, you, continually, over time, said that you were going to do something, and then you did it. Eventually, you were seen as an individual who could deliver on their promises, a straight shooter.