To Generate Great Startup Ideas, Look at What People Really Need
If you think about it, it’s not very hard to come up with great startup ideas, as long as you follow a few simple rules. First of all it important to focus on a need and not a want. Wants can always be put aside when times are tough, where needs are always there. For example, having a beard is a want, while getting a haircut is a need. For example, do you think that Dollar Shave Club would have sold for $1B to Unilever if it was Dollar Beard Cream Club? No, we men need to shave almost every day (well, if we wish to mingle in polite society, plus our significant others may wish us to be hairless more often that not). Once you have that, the next thing you are looking for are incumbents which are providing a poor and/or expensive service. Then you have both a need and an opportunity.