Uber, the taxi service which differentiates itself by providing something akin to a “rock star experience” for something which is fairly mundane, is leading the charge into a new, hot space which I’m calling the “rock star experience for all”. With the advance of inexpensive mobile and web tech, a celebrity experience can now be extended to almost anyone, assuming that you have the cash and the desire to have that experience. With Uber, you can call for car service from your smartphone and all of the details are simply handled for you behind the scenes, just as if you were a rock star with your own entourage handling things for you (on your dime of course, but likely at a fraction of what real rock stars are paying for it). read more