In running several innovation programs in many different companies over the years, it’s quite rare for employees to come up with good, incredibly profitable, and interesting ideas right from the start. It happens, but not often.
There is a well-known principle in software development known as DRY, or Don’t Repeat Yourself. Here is the Wikipedia definition:
In software engineering, don’t repeat yourself (DRY) is a principle of software development, aimed at reducing repetition of information of all kinds, especially useful in multi-tier architectures.
I’ve been reading a lot lately about how some startups get started and find traction I’ve been seeing some interesting patterns – namely one which seems to work in almost all cases, and that is simply repeating your message over and over and over until you get noticed.