The Death of Reciprocity: The Rise Of Cohort Taker

If You Stop Getting, Will You Stop Giving? Where’s Reciprocity?

In a previous post, I discussed how many principles of the way that human beings are influenced has changed since they were identified by Robert Cialdini in this book Influence. While in that post I discuss how four out of the six principles no longer apply, there is one myth that stubbornly refuses to go away, is the myth of reciprocity. read more

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