Product managers are frequently the ones that are tasked with driving innovation within their organizations. This should not come as a surprise, given that product managers, particularly excellent product managers, have a profound awareness of the user personas for their products and any market gaps. This information can occasionally lead to entirely ground-breaking ideas. However,…

The post Rough Roads Ahead? Get Your Hands On The Wheel! Product Management Should Drive Innovation In Your Organization appeared first on IDEATE + EXECUTE.