Sometimes You Have To Pivot To Survive
It’s no secret that the single most important reason why startups fail is that they did not get enough traction with their product in order to let their revenues outpace their expenses and fundraising (not to mention startups with on business model yet who simply survive on funding and have yet to find a business model – yes I’m talking to you SnapChat). Simply put, there weren’t enough people who really either needed or wanted your product.