Nostalgia Sells. Can You Bring Something Back Too?

It’s Time To Leverage Nostalgia Again

The other day, we were driving through downtown Palo Alto and I saw a really long line for some place called CREAM, so I asked my wife what it was. Since she’s more hip to what the buzz is when it comes to restaurants, she told me they were “ice cream sandwiches”. I immediately thought of the old NestlĂ© Vanilla Ice Cream Sandwiches we used to eat when we were kids. read more

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