What do exercise and eating better have to do with innovation? All three are talked about extensively and effusively, and the follow through on all three is dismal. There is a lot of innovation talk, and very little innovation walk.
I’m starting to get a little put off by some of the marketing tactics out there on the internet – it seems that the tactics of “internet marketers” are starting to be mainstreamed and people are attempting to use them for other products as well. Don’t they get that we are in a whole new world, and that is the world of the Challenger Sale?
Whose job is it in your organization to look at the far future? Whose job is it to look out 5-10 years and determine where your company will be, where the world will be, where your customers will be?
Some people might say, well, its the CEO’s job of course. It’s the CEO’s job to look at those futures – map out the companies strategy – and then steer the ship in that direction. Others may say it is the CTO’s job, especially if the company is technology focused, to take a look at the future of technology, and map our those strategies (in concert with the rest of the C-suite of course) and then take that direction.