Do You Have Innovation Blind Spots?
In my experience the definition of the word “innovative” is extremely fluid, depending on the organization.
For some, innovative means a small change to an existing product. To others its something new to the organization but not the market, like an iPad app which simply provides the companies services to mobile customers, even if their competitors already offer the same app for similar products. To still others, innovation is truly game changing, out-of-the-box “pow” ideas which make you uncomfortable.