It’s been said that when it comes to innovation, those at the very top get it – not a day goes by when an executive out there is not talking about how innovative their company is, or will be soon, or about the innovative exciting new products or services. If you hear them talk, you’d think that the company lives and breathes innovation.
In a large corporate innovation can very easily overlooked, as so much effort is required to keep the wheels of the business turning. But without innovation, it can be and often is detrimental to the long-term growth or even sustainability of the business itself.
Ever been on the freeway and suddenly for no apparent reason, the guy in the “fast lane” – typically the one to the far left – seems to be driving under the speed limit. You then look around and realize that everyone else in front of you is doing the same? Isn’t it frustrating, especially when you are trying to make a meeting – shouldn’t they at least have the decency to drive at the speed limit?