Honesty Is Essential
When was the last time you told the truth, the whole truth, and nothing but the truth to your prospects or customers? Did you by any chance somewhat embellish your website mentioning that maybe you did a project you didn’t actually do? Or put a logo on your site of a company you didn’t actually work for? Or mention that you had a specific skill when a prospect asked for it, but then later wondered why you never got the business? Or put a skill on your resume which you never actually had, figuring that they would never check for it? The fact is, you can’t hide anymore.