How To Get Happy Crowds
You don’t need much more evidence than the last year’s numbers from Kickstarter to understand that crowdification is in full swing:
- 3.3 million people from all over the world pledged on projects
- There were $529 million in pledges
- Funding over 22,000 projects
You can see: the crowd is fully engaged. We no longer want to sit back and be told what we get – we want to actively participate in the product creation process. We want to build too.