Where Is The Innovation At Your Local Grocery Store?
Have you ever noticed, especially when shopping at a typical, big box grocery, the overwhelming sameness of the products there? At least in the United States, people have come to expect to see largely the exact same products in every grocery. I mean, you can understand when you see the exact same products in the same chain – even the same floor plan. But when it comes to grocery – no matter which grocery you step into, you see more or less the same set of products, the same cereal, the same canned goods, the same snacks, generally the same products. If there is any variation or innovation its at the fringes. Store A may have a different brand of chicken, or maybe and ethnic food or two the others carry, but in general, its all the same.