Okay, call me a futurist but I am really excited about where augmented reality is headed. As with many things, the imagined applications of it are endless, but first it’s got to get over some initial hurdles. Some hurdles are with the tech, of course, but another is mass adoption. Not to be confused with virtual reality, which is the complete escape of normal reality into a synthetic fantasy world. Augmented reality is when phones or glasses add things to your actual environment like directional cues, information about a business, or pokemon to catch.
An Essential Role You Need To Fill: Corporate Futurist
Whose job is it in your organization to look at the far future? Whose job is it to look out 5-10 years and determine where your company will be, where the world will be, where your customers will be?
Some people might say, well, its the CEO’s job of course. It’s the CEO’s job to look at those futures – map out the companies strategy – and then steer the ship in that direction. Others may say it is the CTO’s job, especially if the company is technology focused, to take a look at the future of technology, and map our those strategies (in concert with the rest of the C-suite of course) and then take that direction.
If You Are A Futurist, You Should Want To Affect The Future
I was at a job interview a while back and the interviewer noticed that I had “futurist” on my social network profile and asked me the question above. So I responded with “there are different kinds of futurists?” The question took me aback because I figured that everyone pretty much knew what a futurist was – one who envisions and creates future scenarios along many different axis (economic, social, demographic etc.) and attempts to use those scenarios in order to develop plans, products, and services. And she responded with “Well, are you one of those ‘crazy’ kinds of futurists?” I asked her to elaborate, since futurists all have a bit of a crazy bent: “You know, always thinking about crazy out of the box ideas, thinking that the world is going to go in all these weird directions, kind of nutty” So while I assured her that I wasn’t one of those “crazy” futurists, I got to thinking, well, we do have to attempt to project future scenarios and some of those scenarios could get to be pretty extreme.