I think I must have recommended this book to at least 15 people, and that’s only in the last few days. I can’t remember the last time I did that for any book.
I used to work at Yahoo! during Salim’s tenure at Brickhouse (I ran the internal innovation group, shepherding ideas from employees to product or patent ) and in this book, he and his co-authors hit the nail on the head. Even though they don’t say that this is a blueprint to envisioning, developing and launching an exponential organization like Uber, AirBnB it may as well be one.