We all know that superbowl ads aren’t cheap. So picture this, I’m watching the super bowl, and an ad comes on for a mobile game app bearing the headline “Free to play”. I didn’t think much of it, until another “free-to-play” game app was advertised and my son told he me loves it.
How To Get Happy Crowds
You don’t need much more evidence than the last year’s numbers from Kickstarter to understand that crowdification is in full swing:
- 3.3 million people from all over the world pledged on projects
- There were $529 million in pledges
- Funding over 22,000 projects
You can see: the crowd is fully engaged. We no longer want to sit back and be told what we get – we want to actively participate in the product creation process. We want to build too.
Failure is Often More Fun, Too.
I used to watch American Idol a long time ago, but I wasn’t looking for, or even rooting for, the winners. In fact, once the show had gotten past the huge masses of people who tried out for it, and moved to Hollywood to pare the singers down even further, I often stopped watching. If you ask me, the most interesting acts are the ones we don’t see, or barely see. We see some of those acts if the producers just happen to come across someone who can be laughed at (remember William Hung). We see little snippets of really bad singers, or outrageous acts etc. What about all those people we don’t see? My guess is that there are a ton of gold in them thar’ hills. Some of that failure was really interesting.