Use The Power Of The Crowd
So, I was at a meeting the other day where we were presenting various crowdsourced applications for getting product ideas from customers. We presented some companies and case studies where the companies leveraged the commons, usually their customers, in order to come up with new product ideas. For example, Quirky lets you design a product, submit everything from the initial idea to packaging, the winning products get created, and then everyone shares in the proceeds.