Is Content Marketing A Scam?

Do We Really Need Content Marketing?

This is a bit of a Meta post. It’s a blog post on content marketing.

Some people might consider this post content marketing.

I’m going to take an ironic contrarian view: even though I’ve set a target for myself to post five 500+ word blog posts a week (which some may consider content marketing), I’ve been getting this sinking feeling that all content marketing is a scam. It’s just the latest scam to get people to spend time on and make money from, even though there may be quicker ways to get the results you want. read more

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