Ways We Innovate: Use The Idea Blender

Put ‘Em In The Blender And Blend Till Smooth

You may or may not be old enough to remember the old Reese’s Peanut Butter cup commercial – they’ve refreshed it a few times but if you don’t, here it is. They make light of the creation of peanut butter cups by showing one guy walking around the corner eating a giant chocolate bar, and a girl walking around the same corner in the opposite direction eating from a giant peanut butter jar with a giant spoon (yes, she is walking down the street eating peanut butter from a jar – an everyday occurrence, evidently) Anyways the inevitable happens and bam, they knock into each other and somehow, the giant chocolate bar ends up in the giant jar of peanut butter – and of course the conversation ensures “Hey you got chocolate in my peanut butter!” and “Hey, you got peanut butter on my chocolate!” said like it’s the worst thing in the world. Of course when they each taste the blend, it is the most awesome sensation ever. “When two great tastes taste great together.” read more

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