Is big data analytics the holy grail?
As I think more and more about big data analytics, I wonder if we will really find the answers we are looking for in that mass of data. This whole thing is kind of reminding me of the search for the Higgs boson particle – we all have this sense that the answers must be somewhere in that mass of big data that we are collecting – and if we simply collect the right information and analyze it the right way at the right time then maybe we will have all the answers.