Audience Is More Important Than Anything
The startup world is abuzz with the word TRACTION – you hear it and see it everywhere – blog posts promise “The 19 Channels You Can Use to Get Traction“, there are even whole books written about how to get traction for your startup. You type “startup traction” into everyone’s favorite search engine and you get “About 517,000 results”. Everyone talks traction, but do we really understand what it is?