Amazon Buys Whole Foods Market: Evolutionary, Not Disruptive

The big news this last week? Amazon buys Whole Foods.

Many in the press are thinking that this is a disruptive move. If you ask me, I’d say it’s more evolutionary than revolutionary.

A few years ago, I was doing some foresight consulting for a large brick-and-mortar retailer, who, at the time was (and probably still is) worried about Amazon. In fact, every brick-and-mortar retailer was and likely still is, worried about Amazon, although I doubt Whole Foods was one of those. read more

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