The Case For “Solutioning”
As an innovator, disruptor and creator of new things, I love coining and using new words which can more effectively describe something, and solutioning is one of them.
Be honest, when some people hear the word “innovation” all they think about is airy-fairy, pie-in-the-sky visions of a perfect world where everything goes right, with no connection to the world of today. Nothing could be further from the truth, but for some reason, these prejudices persist. For some, innovation is not something we are doing today, but something we may do tomorrow, and right now, we aren’t concerned with tomorrow – we just want to get through today.