the dangerous and radical and disruptive are squashed

You are an innovator – and you are proud to be an innovator. You pride yourself on listening to your customer’s desires and building products which do just that. The only problem is: your customer’s job-to-be-done is not aligned with your company’s job-to-be-done. You’ve researched deeply – you’ve looked at the market – you’ve talked…

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Boundless Imitation

I want to go into Mimetic Theory in a little more detail – I’ve just been reading René Girard’s Mimetic Theory (Studies in Violence, Mimesis & Culture), and the author makes some fascinating points. If we assume that Mimetic Theory has some basis in fact (if you’d like to read more about it, you can…

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Use Foresight To Stop Cold The Disaster of Unintended Consequences

Our world is rife with many examples of unintended consequences. Is it really possible that most people don’t think about the far-reaching effects of their actions and only focus on the short-term benefits? Not so surprising when you realize that very few individuals think or plan further than a few weeks or months out. When…

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how to discover the secrets of great new products: do the least you can do, fake it before you make it, and don’t be afraid of embarrassment

Many startup founders (or corporate innovators) have an issue with the concept of an MVP. The definition of a Minimum Viable Product varies greatly – but in the purest sense, it should be “the least you can do” For example, I co-founded a startup in 2009 with two ex-Yahoo colleagues. We’d started as a consulting shop…

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Have We Killed The City?

Over the last few months, we’ve had major crises that have mostly affected major urban centers or cities. Does this mean that the prominence of cities is over? How does that affect you? First, the COVID-19 pandemic forced everyone globally to shelter-in-place. Large cities worldwide went into lockdown, forcing employees who could work from home…

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Execution Matters, But So Do Ideas

You’ve probably heard a variation of this quote a thousand times: Ideas don’t matter. Ideas are a dime-a-dozen. Execution matters. This statement, like Schroedinger’s Cat being both dead and alive, is both true and not accurate. Execution matters, but ideas matter too. Of course, you might think this is self-evident. Maybe the only reason why…

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