Build What Customers Love, And The Money Will Follow

Even though we talk about improving profitability and our customers benefit from the profitable new ideas we help them generate or generate for them, there are still a lot of creative ideas that, when they are first conceived, have nothing to do with profitability. This is even though we talk about improving profitability. There is…

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Embrace Change And Conquer The Future

“I’m afraid the patient doesn’t have much longer to live,” the doctor said. There is a treatment, but it has some serious adverse effects. The patient responded, “I’ll take it!” What adverse reactions can I expect?” The doctor sighed and said, “Well, primarily cultural change.” Those hierarchies and communication channels that were just so perfectly…

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You Need To Experiment Like Crazy To Innovate

Your innovation laboratories’ existential question: which concept has the potential to be worth a billion dollars? After implementing an innovation program, the most significant challenge that I’ve seen businesses face, in my experience, is not an inadequate supply of new ideas. Instead, in most cases, the reverse is true. After possibly years of not providing…

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