the dangerous and radical and disruptive are squashed

You are an innovator – and you are proud to be an innovator. You pride yourself on listening to your customer’s desires and building products which do just that. The only problem is: your customer’s job-to-be-done is not aligned with your company’s job-to-be-done. You’ve researched deeply – you’ve looked at the market – you’ve talked…

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don’t buy an electric car today, invent clean power generation tomorrow

Having a Tesla is all the rage around here – yes, I myself even put down a deposit on a Cybertruck – less for the fact that it’s electric and more for the fact that it looks great. If you ask me, most car manufacturers make extremely boring, same-old-same-old cars. It’s the future; people make…

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how to discover the secrets of great new products: do the least you can do, fake it before you make it, and don’t be afraid of embarrassment

Many startup founders (or corporate innovators) have an issue with the concept of an MVP. The definition of a Minimum Viable Product varies greatly – but in the purest sense, it should be “the least you can do” For example, I co-founded a startup in 2009 with two ex-Yahoo colleagues. We’d started as a consulting shop…

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Do You Fear The Future?

Most can barely think three months out, let alone ten years out. But sometime in those ten years, there is a 96% chance that your business will flame out. Are you worried about that? Many of us don’t think more than a quarter out. In fact, in a recent meeting at one of our clients, the…

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