the dangerous and radical and disruptive are squashed

You are an innovator – and you are proud to be an innovator. You pride yourself on listening to your customer’s desires and building products which do just that. The only problem is: your customer’s job-to-be-done is not aligned with your company’s job-to-be-done. You’ve researched deeply – you’ve looked at the market – you’ve talked…

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Why Experts Are Usually Wrong

Have you ever been in an ideation session where people are reluctant to comment or generate ideas because they are not an SME in that space? Subject matter experts know a lot about their specific domains and are great when it comes to the implementation of ideas, but when it comes to ideation, they are…

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Denying Your True Human Nature? Here’s What Happens When You Do

What are humans really like? I think we all, deep down, know the answer to that question. Yet, we still hold out hope that humans can change their nature. We feel that since we seem to be intelligent and capable of change — that we have these big brains which allow us to think and feel — and to supposedly…

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