When you think about it, we are all living in a multiverse of realities. What we each experience is our own reality. Even when more than one of us is in the same time and space, we don’t see an objective reality that we can all agree on – we still see our own realities,…
Do you remember the days when selling a product meant advertising, PR, cold calling and direct mail? At least you could tell the difference between advertising and truth then.
I was reading a post on Medium the other day on success. I read a lot of posts on success, even though I know that most of the posts I read on the internet about success are crap, I still get drawn to them, like a moth to a flame, thinking that maybe this next article that I read, maybe, just maybe, might give me that little tip or trick which will send me over the top into true success land. I’m sure that there are many people out there who are reading the exact same thing, and judging by the amount of love (likes, recommends, hearts, etc) and other comments of adoration, people seem to just lap up this stuff. Possibly in the same way, maybe this next article that I read is the one. It’s almost like looking for a mate – this is post the one? Or this one? Maybe this one? No, they all disappoint. So it’s on to the next.
Growth! Growth! Growth!
Everyone is obsessed with growth nowadays. I remember when “growth” was just good old-fashioned sales, but just like mobile homes are being re-branded tiny homes (even if it’s beautifully modern and designed, it’s still a house on a trailer that moves – of course in this area buying a 165 sq ft. home for $45000 is a pure luxury) and user-centered design rebranded as “design thinking” I thought maybe that I’d get with the program as well. We help you grow through innovation.
Why Most Startups Fail: The Product
It never ceases to amaze me when startups fail and the founders are crying in their beers that most of the time they just didn’t get the fact that no one probably really needed or wanted that thing they were selling.
In The Future of Sales, Your Customer Comes To You
I’m starting to get a little put off by some of the marketing tactics out there on the internet – it seems that the tactics of “internet marketers” are starting to be mainstreamed and people are attempting to use them for other products as well. Don’t they get that we are in a whole new world, and that is the world of the Challenger Sale?
Do We Really Need Content Marketing?
This is a bit of a Meta post. It’s a blog post on content marketing.
Some people might consider this post content marketing.
I’m going to take an ironic contrarian view: even though I’ve set a target for myself to post five 500+ word blog posts a week (which some may consider content marketing), I’ve been getting this sinking feeling that all content marketing is a scam. It’s just the latest scam to get people to spend time on and make money from, even though there may be quicker ways to get the results you want.