Stop Asking The Customer To Jump Through Your Hoops In some ideation sessions that I’ve been a part of when attendees start the description of the idea with “the customer needs to” or “the customer should” or “the customer will,” I inwardly cringe. Typically, the rest of that sentence usually is asking the customer to…
Futurists are usually right, at the wrong time. The thing about true innovation, is almost everything is an expansion on an older idea. It isn’t until time and technology converge at that perfect moment that great ideas are executed. Ideas tend to spark well before the execution due to lack or resources, namely practicality.
Disruption Is Easy When You Think About It
As I said a few posts ago, forget about innovation already! Everyone already does it – it’s not interesting anymore. In fact, it’s probably past time we all changed our job titles: Chief Disruption Officer sounds way cooler than Chief Innovation Officer. Plus you get a much better acronym CDO vs CINO (you know, CINO is a four letter word). Just think about doing a search and replace on all of your job titles and documentation, don’t you think you’d get so much farther as a “Disruption Manager” running a “Disruption Program”, reporting to the “Director of Disruption” (almost sounds like a Batman villain. Oh yeah, I thought I saw him hanging out and grabbing a drink with the Joker and the Penguin the other day.)