the dangerous and radical and disruptive are squashed

You are an innovator – and you are proud to be an innovator. You pride yourself on listening to your customer’s desires and building products which do just that. The only problem is: your customer’s job-to-be-done is not aligned with your company’s job-to-be-done. You’ve researched deeply – you’ve looked at the market – you’ve talked…

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Boundless Imitation

I want to go into Mimetic Theory in a little more detail – I’ve just been reading René Girard’s Mimetic Theory (Studies in Violence, Mimesis & Culture), and the author makes some fascinating points. If we assume that Mimetic Theory has some basis in fact (if you’d like to read more about it, you can…

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Act First, Become Later

One of the most interesting things about humans is how hypocritical we are. We study after study and get results after the result, but we still do not implement the study’s findings. For some reason, we have amazing curiosity when it comes to developing insights and ideas, but we chicken out when it comes time…

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has occam’s razor been wrong all of this time?

Most of you know Occam’s Razor: The principle of parsimony or law of parsimony or the problem-solving principle that “entities should not be multiplied beyond necessity”,or “the simplest explanation is usually the best one.”. William of Ockham, a scholastic philosopher and theologian who used a preference for simplicity to defend the idea of divine miracles.…

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what are you willing to break?

Facebook, arguably one the most innovative companies in the world, is right up there against Apple (although I’d argue that they are more innovative than Apple, even though some of their UX is ghastly) has the following motto: “Move fast and break things” That sounds pretty good. Unfortunately, I think plenty of companies look at…

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discovering that your customers always lie to your face

One of my favorite writers is Dan Ariely, who wrote Predictably Irrational and The (Honest) Truth About Dishonesty. The major theme of both of these books is that humans, in general, cannot really be trusted to be honest about anything really. He provides evidence in both of these books that humans are typically dishonest about…

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Are You Growing Square Tomatoes?

Remember the square tomato? Or if you don’t remember the square tomato – what about the square watermelon? If you don’t, I forgive you – these was very forgettable experiments in the grocery space. It seems that one day, an enterprising individual (or a few) were comparing the differences between packages, goods, and produce and were…

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Break Out Of Your Bubble

Now, more than ever (BTW, don’t you hate that phrase too), we live constrained within our own little realities. Our own little bubbles. Sometimes we build these realities on our own, and other times we allow these realities to be created around us. Sometimes it feels that we are slowly sinking ever more deeply into…

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