Boundless Imitation

I want to go into Mimetic Theory in a little more detail – I’ve just been reading René Girard’s Mimetic Theory (Studies in Violence, Mimesis & Culture), and the author makes some fascinating points. If we assume that Mimetic Theory has some basis in fact (if you’d like to read more about it, you can…

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discovering that your customers always lie to your face

One of my favorite writers is Dan Ariely, who wrote Predictably Irrational and The (Honest) Truth About Dishonesty. The major theme of both of these books is that humans, in general, cannot really be trusted to be honest about anything really. He provides evidence in both of these books that humans are typically dishonest about…

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Break Out Of Your Bubble

Now, more than ever (BTW, don’t you hate that phrase too), we live constrained within our own little realities. Our own little bubbles. Sometimes we build these realities on our own, and other times we allow these realities to be created around us. Sometimes it feels that we are slowly sinking ever more deeply into…

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A Tale of Two Lists

To prepare for some of our design thinking ideation sessions, we spend time interviewing and observing our typical customer. Now, this is difficult for me sometimes because I am such a compulsive problem solver that I sometimes have a tough time just sitting there and observing. I want to jump up and help the customer…

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