The Most Disruptive Innovation Can Start With Zero Demand
We hear a lot about profitability and ROI in my business – some of my clients innovation groups need to continually justify their existence day-in and day-out, since, for some reason, every innovation initiative always seems to need to be tied back to some level of profitability – it needs to cut costs or increase revenues out of the gate (or even before the gate) before we can even think about it.