How Iteration-itis Kills Good Ideas

Does That Idea Really Need Another Iteration?

While this particular example is about how an idea needs to get “processed” before it goes to an innovation council, the concept of iteration-itis has killed many a good startup as well. In fact, I can point directly at my last startup, where we had such a severe case of iteration-itis that we never truly launched anything to the market – we just kept tweaking it and tweaking it without EVER really putting it into the marketplace to see if the market even wanted what we were doing.

If you never launch, how will you know if anyone needs what you are doing?Build fast, launch early, and iterate like mad, now that is the formula for success. But even if you fail, you can iterate to success, or discard and move on. Either way, you’ve not wasted time and energy chasing rainbows.

How Iteration-itis Kills Good Ideas – Scott Anthony – Harvard Business Review.